Projects

Writing professional reports with LLMs requires proactive mitigation of source bias and LLM narrative license behaviours. Reliable results are achievable by producing an internal editorial rulebook and implementing independent proofreading agents that verify compliance at specific writing stages.

SMB sales teams need high CRM data quality to manage deal volume, but informal communication channels make updates burdensome for reps. LLM-powered agents address this by letting reps log updates via natural language, while planning and digest agents help reps prioritize and give managers synthesized insights.

Fairmart validated a new customer segment and technical approach by building an internal onboarding tool that generated product listings from in-store photos. The resulting product listings passed QC and drove a 12% uplift in store revenue via eCommerce.

We tested AI-generated FB/IG ad creative to grow qualified leads for Fairmart's SMB retail ICP. Anime-style, revenue-focussed creative (e.g. ‘selling while you sleep’) significantly outperformed realistic AI imagery, delivering a 3.48x ROAS, while also surfacing new lead-qualification challenges.