preliminary.md

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Unitree IPO: An Industry Barometer to Watch
Unitree’s IPO shows that being a tech pioneer and a profitable company are not mutually exclusive. US startups should take note. Humanoid robotics as an industry is growing, but how big it will get remains an open question. With Unitree going public, we now have a front line seat to market adoption.
Steering AI Behavior in Long-Form Report Writing
Writing professional reports with LLMs requires proactive mitigation of source bias and LLM narrative license behaviours. Reliable results are achievable by producing an internal editorial rulebook and implementing independent proofreading agents that verify compliance at specific writing stages.
Better Habits for Better Numbers: Conversational AI for Sales Reps
SMB sales teams need high CRM data quality to manage deal volume, but informal communication channels make updates burdensome for reps. LLM-powered agents address this by letting reps log updates via natural language, while planning and digest agents help reps prioritize and give managers synthesized insights.
Scaling eCommerce Product Listings with Vision Models
Fairmart validated a new customer segment and technical approach by building an internal onboarding tool that generated product listings from in-store photos. The resulting product listings passed QC and drove a 12% uplift in store revenue via eCommerce.
Does AI Creative Actually Work? Testing It in Singapore's Ad Market
We tested AI-generated FB/IG ad creative to grow qualified leads for Fairmart's SMB retail ICP. Anime-style, revenue-focussed creative (e.g. ‘selling while you sleep’) significantly outperformed realistic AI imagery, delivering a 3.48x ROAS, while also surfacing new lead-qualification challenges.
Illustrations by Owen D. Pomery
The hero images on this site are all by the illustrator Owen D. Pomery. Here's why I chose them for the site, and where you can find out more about his work.